Our Mission


Reading is the gateway to all learning, and 21st Century careers require advanced skills in reading, writing, critical thinking, and mathematics. Learning and working are merging.

  • We are Behind...US Ranks 15th in Literacy. (U.S. Department of Education, 2013)
  • Global Economy. We must overcome our problems with reading instruction and improve our competitive edge. Our way of life depends on it.
  • If U.S. students reached the higher academic achievement levels of other leading countries, it is estimated that our GDP could grow by $1.3 - $2.3 trillion. McKinsey & Co.
  • $225 Billion is the cost to the U.S. economy by lost productivity, crime, and loss of tax revenue due to unemployment that stems from illiteracy.
  • Catching Up If a student reads poorly at the end of first grade, he or she will be a struggling reader at the end of fourth grade. (Juel,1998)
  • Less Likely to Graduate Those same students are 4 times less likely to graduate from high school. (American Education Research, 2011)
  • Of 8 Million preschool children, 50% are unprepared when they enter 1st Grade. (Zill and West, 2001)
  • 32 Million adults can't read, and 42 million adults read below the 5th Grade level. Reading failure limits their future employment success. (National Assessment Educational Progress, 2013)